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I Am Playr | |
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Developer(s) | We R Interactive / Big Balls Productions |
Platform(s) | Browser / Unity / Adobe Flash |
Release | March 21, 2011 |
Genre(s) | Sports, Full motion video based game |
Mode(s) | Single-player |
I Am Playr was a first personassociation football video game with social network elements. It was available on the social–networking website Facebook. Jointly developed by We R Interactive and Big Balls Productions, the gamer plays as a professional footballer in a first-person perspective taking in events both on and off the football pitch that featured full motion video cutscenes.
Gameplay[edit]
![Sin Sin](/uploads/1/2/7/7/127769737/384870072.jpg)
The main gameplay is in first-person, with the player deciding the actions of the character on and off the football pitch who plays for the fictional football team 'River Park F.C.'.[1][2] In-match gameplay consists of scrolling text before switching to the first-person perspective as the player character gets chances on goal.[3] Between games there is the opportunity to gain match fitness points by completing training exercises.[4]
The season starts with the player character signing for River Park F.C., before moving on to the training ground to practise shooting skills. The in-game football show 'Goal Mouth' also appears from time to time with Lee Dixon and Andy Townsend appearing as pundits. Virtual in-game items can improve the performance of the main character, in particular the three main statistics of accuracy, power and curl.[5]
Revenue is generated by players purchasing equipment in the game, and from brand sponsorship.[1] Several professional footballers make a cameo appearance in the game, including former Manchester UnitedstrikerTeddy Sheringham,[6]Tottenham Hotspur's Aaron Lennon and Arsenal's Theo Walcott.[4] In December new features were added including free kick practice with Gary McAllister and appearances from Mark Noble. In 2016 the game had been deleted.
Development[edit]
We R Interactive was originally backed by film producer Eric Fellner of Working Title Films and Fru Hazlitt of ITV.[2]I Am Playr was revealed for the first time in November 2010, being billed as 'the first–ever point–of–view football game'.[2] It is the company's first product.[7]
We R Interactive worked together with the film company Big Balls Productions and Boss Reece for the interactive video elements of the game,[8] the beta version of which took nine months to design and build.[3] Co-founder of We R Interactive, Dave Rose said of the video elements, 'Film gives us the ability to build characters and bring a more visceral feel to the interactive experience'.[8] During the closed beta, initial sponsors were found in the forms of Nike, Inc. and Red Bull,[9] with Ginsters also being in-game sponsors on the fictional football team's kit, even though they sponsor Plymouth Argyle's shirts in real life.[10][11]Alfa Romeo were added as an additional sponsor in May 2011, with their branding featured in in-game matches on sponsorship boards, and the Alfa Romeo MiTo being featured as a new gaming element.[12] Bookies Betfred were also involved allowing players to bet on Premier League matches, and money won from bets was added to the player's cash.
In May 2011 a series of investors put a collective £3.1 ($5) million, including former England international footballer Lee Dixon.[12] Dixon had also been added to the game's storylines, where he said of his role, 'I’m excited to be adding my own real-life football experience – both on and off the pitch – to the game’s storylines.'[11]
An affiliate marketing scheme has been created called 'I Am Scout', where football bloggers and sites can sign up to access promotional items and content. A logging system of recording the goals scored by players signed up through those sites had entered the 'scouts' in a leaderboard with the winner going on a trip to watch Real Madrid play.[13]
Reception[edit]
Reviewing the beta version in April 2011, Chris Derrer of PopFodder.com described I Am Playr as 'horrendously addictive' and closed the review by recommending players to 'Play it, love it, obsess over it. We have.'[4] However Alexander Bevier of Joystick Division had concerns about the novelty of the full motion video 'wear[ing] thin'.[14]
References[edit]
- ^ abGarside, Juliette (13 May 2011). 'British rival to FarmVille maker gains more high-profile investors'. The Guardian. London.
- ^ abcKumar, Nikhil (22 November 2010). 'Small Talk: Madagascar Oilgets set to bring its island story to AIM'. The Independent. London.
- ^ abChula, Jesse (11 April 2011). 'I AM PLAYR: A New Chapter In Interactive Soccer Games'. EPL Talk.
- ^ abcDerrer, Chris (25 April 2011). 'Review: I AM PLAYR'. PopFodder.com. Archived from the original on 30 June 2011.
- ^'I Am Playr: Football from a new Perspective'. Sunday Sidelines. 17 May 2011.[permanent dead link]
- ^'I AM PLAYR kicks off in January'. Gamergeddon. 9 December 2010.
- ^'David Rose'. The Guardian. London. 11 February 2011. Retrieved 30 May 2011.
- ^ ab'I Am Playr / Immersive Football Game'. Contagious. 23 November 2010. Archived from the original on 6 October 2011.
- ^Restarick, Michael (14 March 2011). 'Preview: I AM PLAYR'. Soccer Gaming. Archived from the original on 2011-05-17. Retrieved 2011-05-30.
- ^'Ginsters takes up shirt sponsorship opportunity for I Am Playr game'. The Drum. 10 January 2011.
- ^ ab'Lee Dixon snapped up for I AM PLAYR game'. The Drum. 23 May 2011.
- ^ abFarey-Jones, Danieletitle=Alfa Romeo to be I Am Playr's car of choice (27 May 2011). MediaWeekhttp://www.mediaweek.co.uk/news/bulletin/mediapm/article/1072194/?DCMP=EMC-MediaPMBulletin.Missing or empty
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(help) - ^'We R Interactive launches affiliate campaign for I Am Playr'. UTalk Marketing. 9 May 2011. Archived from the original on 24 July 2011. Retrieved 30 May 2011.
- ^Bevier, Alexander (2 December 2010). 'I Am Playr Offers First-Person Soccer'. Joystick Division.
External links[edit]
Retrieved from 'https://en.wikipedia.org/w/index.php?title=I_Am_Playr&oldid=949060650'
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